Like I said in the last post, I don't think The Game Boys would work well with visual media. The only kind of content I could imagine posting on a visual platform is straight-up advertisements. Since a successful social media page can't subsist or garner interest that way, it makes no sense to apply TGB to a visual platform.
1) Boomers San Diego (162 Twitter followers)
Boomers San Diego has a Facebook Page and a Twitter Page. Their Twitter page is abysmal. All the posts are very similar ("It's a great day! Come down to Boomers!" etc.) and have almost no comments, likes, or retweets. They only post once every 4 months, so it's no surprise they're not gaining attention. Their last post, an ad for their ultimate birthday party sweepstakes, was August 1st. There's no word on who won or any kind of follow-up. Overall, a very poor social media presence.
2) Totally 80's Bar & Grill (49,221 Facebook Followers)
Totally 80's Bar and Grill is on Facebook, Twitter, and Instagram, and appears to be active on all platforms except for Twitter, where they haven't updated for a year. A lot of their posts center around upcoming performance by live acts, as well as promoting a lively party atmosphere and delicious food and cocktails. Their Instagram hosts a lot of photos, and their Facebook seems dedicated to promoting upcoming events. Unfortunately, it looks like despite their large following, their posts on FB get very little engagement. Very few likes, shares and comments over the last month. Instagram has more engagement at an average 60 likes per post. But, at nearly 4,000 followers, it's still a troubling lack of attention.
3) Chuck E Cheese (1,000,000+ Facebook Followers)
Chuck E Cheese is on every popular social media platform, including Pinterest, Youtube, and Google+. Granted, Chuck E Cheese is particularly geared towards families with small children, but it has a monopoly on the arcade business, so I should include it here. Their posts seem to center around very kid-friendly events at different locations, as well as articles for parents ("Help your kids learn to dress themselves with this reward calendar", etc.). They post 1-2 times a day with an average 125 likes on each post. It's interesting that a chain that has such a massive following would generate so little engagement in comparison. It's hard to say if this is on the shoulders of the business or the followers simply not responding or caring about the pages they choose to follow on social media. Overall, Chuck E Cheese's pages are run well, despite the habit of posting more about raising happy children and less about the business.
4) Breakfast Club Diner (2,103 Facebook Followers)
Breakfast Club Diner has a Facebook page and a Twitter page, although the link to the latter doesn't work. This might seem like an interesting business to bring up, since TGB isn't really a restaurant as much as it hosts a counter service place (much like a food court in a bowling alley). However, since BCD is themed around the 80s, they do a great job of incorporating that kind of content on their social media. It's really similar to how I might want to run my own page, to the point where I actually shared one of their posts on TGB's Facebook page. They post at least once a week, at most, twice a day. While they do post about their food, they also post funny 80s themed memes and neat vidoes, which can generate a lot of attention and likes. Again, their posts don't get much engagement at all, and I think it's because they don't ask questions or make posts to engage or interact with their followers. It's one thing to make an interesting post with interesting information, but it's another thing to make one that really gets people talking, not just to the business, but to each other.
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