THE GAME BOYS
Nostalgic arcade/diner/lounge
Target Market:
Teens and Adults 10-35 (Mostly male, but of course we welcome women as well)
Potential Market:
Video Game Collectors
Comic Book collectors
The nostalgic demographic (those who fondly look back on their 1980s childhood)
Most patrons who visit of The Game Boys are likely to be male, ages 15-35, with most hovering somewhere around 18 years of age. Our race demographic is likely to consist of mostly white and hispanic people, about 50% and 40% respecitively, with black and asian people each accounting for 5% of The Game Boys' active business.
Our patrons and customers care about quality, and loyalty to the detail and aesthetic. Because we live in a time where detail and nostalgia are so cherished and fiercely protected, Game Boys puts an emphasis on immersion, i.e., making our customers feel like they've really traveled back to the 80's childhood experience, with time-accurate decor, construction, and video games/food (nothing that existed past 1988 or so).
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