Monday, October 17, 2016

Week 6a: Intro to Facebook Strategy

I chose the following pages to like as The Game Boys:

-Nintendo
-Atari
-Lazy Game Reviews (public figure)
-80s Movies Rock (community)
-RetroCollect
-Classic Game Room
-Comics n' Stuff

Obviously, the one thing all these pages have in common are the nostalgia factor. Nintendo and Atari in particular are very important to The Game Boys, as they created and own many of the games that The Game Boys keeps at their location. In fact, the game cabinets shown on The Game Boy's cover photo all Nintendo and Atari games, so it makes sense to try and appeal to Nintendo and Atari fans.

Lazy Game Reviews might be an unconventional choice for a Featured like, but considering his Youtube show and fan base are centered around old computers and and a passion for old console gaming and retro tech in general, it would behoove The Game Boys to get his attention so that he could promote the business to his fans.

80s Movies Rock, while not a business, would be a nice little gift-wrapped community to appeal to. Each person there has one thing in common: They all love 80s movies, and what do you know, The Game Boys shows 80s movies all day long on VHS, which might appeal to the more hardcore format fans.

RetroCollect and Classic Games Room each promote a love of old games, and they're both an obvious choice to connect with.

Lastly, I envision Comics n' Stuff as being a sort of business partner to The Game Boys. They could do cross promotions (buy 3 comics and get 10 extra tokens for use at The Game Boys). In my mind, I see The Game Boys being in the El Camino Real mall, where Comics n' Stuff is also located. Not only would it boost popularity for both businesses, it would make those cross-promotions more convenient for the customers.

Obviously, there's a lot to be said for trying to attract a similar market. If The Game Boys share these Featured likes on their page and end up sending Lazy Game Reviews more likes on FB, LGR might notice and make it a Featured like on his page as well, in a show of business solidarity, thus driving more people to The Game Boys page in return.

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