Honestly, I don't feel that visual platforms like Pinterest, Instagram, etc. would really work well with The Game Boys. TGB prides itself on sticking to a retro aesthetic, so in a way, it might seem out of place for TGB to be up-to-date on all the current social media. I realize that that's a dangerous way of thinking for a business, but I can't see how an arcade/diner could possibly market itself on Pinterest, Instagram, Snapchat, etc. Youtube and Twitter are the only platforms I could possibly do something with, but even then, it's a stretch.
A TGB Youtube channel might feature footage from the business edited to make it look like a worn-out VHS tape, with garbled audio, blurry images and scratches along the bottom of the screen. The only kind of content I can imagine uploading to a TGB Youtube page are blatant advertisements, and a successful channel has to have more than that.
The other option, Twitter, might only work as an alternative/redirect to FB. For example, I write a post on the TGB FB page, then write a short summary of that post on Twitter. Or, make a reference to the FB post on the Twitter page, then say "for more info, go here." It might also do well as an image sharing platform occasionally, i.e., "Check out this picture of a fun thing we did at TGB on Friday".
So, to sum it up, TGB kind of shoots itself in the foot with its goal; being out-of-date. Being out-of-date means it stays away from the social media game, which is a very dangerous move these days. I suppose in the end it doesn't matter, since it's not a real business, but if it were, it wouldn't know how to appeal to social media users outside of Facebook.
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