Week 2b: Five Businesses on Social Media

1. Denny's
a. https://www.dennys.com/
b. Tumblr, Instagram, Twitter, Facebook, Youtube, Linkdin
c. All the social media links link to the correct pages, and all appear to be updated and maintained regularly.
d. Tumblr - 9/17/16  |  Instagram - 9/16/16  |  Twitter - 9/17/16  |  Facebook - 9/13/16  |  Youtube - 9/13/16  |  Linkdin - 9/14/16
e. Denny's is very unique as far as social media goes. Their presence on Tumblr in particular borders on surreal, with lots of strange postings, riddles, and a bizarre sense of humor. This personality is also present on Twitter as well as Instagram, but doesn't extend to Facebook, Linkdin, or Youtube. This might be because younger people use the former three platforms, while the latter are seen as more professional.

2. Petco
a. http://www.petco.com/shop/en/petcostore
b. Facebook, Twitter, Youtube, Google+, Instagram, Pinterest
c. All the social media links link to the correct pages, and all appear to be updated and maintained regularly.
d. Facebook - 9/18/16  |  Twitter - 9/18/16  |  Youtube - 9/7/16  |  Google+ - 9/18/16  |  Instagram - 9/18/16
e. The tone that Petco employs across all of its social media is very consistent, celebrating the relationships between pets and their owners and the benefits of pets and nature. The content posted on each platform is very cheery, bright, and optimistic.

3. Disneyland
a. https://disneyland.disney.go.com/
b. Facebook, Twitter, Instagram, Youtube
c. All the social media links link to the correct pages, and all appear to be updated and maintained regularly.
d. Facebook - 9/18/16  |  Twitter - 9/18/16  |  Instagram - 9/15/16  |  Youtube -  9/17/16
e. Disneyland always does a great job with their social media, appealing to all demographics; children, parents, theme park fans, foodies, and fashionistas. Disney spends a lot of time promoting their exclusive events and other investments (the cruise lines, the movies, etc.), but when an opportunity to collaborate comes along, they'll do business with smaller groups that fit in well with the brand (i.e., Disneybounding).

4. Target
a. http://www.target.com/
b. Facebook, Instagram, Twitter, Youtube
c. All the social media links link to the correct pages, and all appear to be updated and maintained regularly.
d. Facebook - 9/15/16  |  Twitter - 9/15/16  |  Instagram - 9/15/16  |  Youtube - 9/14/16
e. It appears as though Target takes the lazy route when it comes to posting on social media. While they do post regularly, and it's clear they write their posts well, it's always the same post, just reformatted for Twitter, or Facebook, or whatever. I think an important part of social media is mixing it up as far as content goes. If you post the same content on Twitter that you do on Facebook, there's no reason for your Facebook followers to follow you on Twitter, or visa versa.

5. Applebee's
a. http://www.applebees.com/#modal
b. Facebook, Instagram, Twitter, Youtube
c. All the social media links link to the correct pages, and all appear to be updated and maintained regularly.
d. Facebook - 9/18/16  |  Instagram - 9/18/16  |  Twitter - 9/18/16  |  Youtube - 9/8/16
e. Not much to say about Applebees. The social media pages are all nicely maintained, and looking at it made me hungry. One thing that sticks out is that on Twitter, they retweeted a lot of posts that customers have made about Applebees, whether it be a bit of praise or a picture of their dinner. I think this shows a great amount of confidence in their food and their brand. No need to create their own posts about how great their food is; just show them what their customers are saying.